T-shirts? Trousers? Hats? Oh my! With so many different types of clothing available, a business start-up or perhaps a corporation thinking about its next marketing campaign may find it difficult deciding on what promotional and personalised clothing would be best suited to represent their business.
If you’re in the mood for something different – or perhaps your company offers something a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:
Higher education – Hoodies are very popular with students of colleges and universities, branded with their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for their own purposes, either for their team/staff to wear or to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply not enough. Gyms and personal trainers might do well in providing branded hoodies to their clients, for them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for a company in the music industry to get in on the act. Perhaps a musical instrument retailer or a record store should consider selling their own promotional hoodies?
Since they have become popular only a few short years ago, hoodies have represented defiance, non-conformity and generally a way to stand out from the crowd and away from the norm. While they might not suit all business and ventures, a personalised hoodie might be the perfect choice for a business that itself offers something that’s a little bit different.
Unfortunately, however, it must be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the person, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this in mind, it must be remembered that personalised hoodies are only appropriate in certain situations and circumstances and may not be at all appropriate when worn in certain places. Then again, feel free to use this to your advantage: a hoodie might be perfect for a guerrilla marketing campaign or during an outrageous, over-the-top publicity stunt.