Reebok, the globally renowned brands, known for making innovative and comfortable footwear for sports activities has a wide range of choices to choose from. The global brand is spread across almost the whole world and offers a wide range of sports shoes. The brand is young, adventurous, with a zest for life. Though, the main target of the brand is youth, people of every age group prefer the sports shoes, for its comfort and unique designs. Reebok shoes are valuable in everyones life, starting from a jogger, full fledged athlete, yoga student to even a dancer.
Specially created Shoes
The company constantly updates and harnesses new technology to produce innovatively designed shoes for more comfort. The dynamism of the company comes through in its new designs and skills. The shoes are crafted to equip the users with the utmost comfort in any physical activity, requiring considerable physical strength. Specially created dance shoes, while giving the user optimum flexibility, also enhances the appeal of the shoes, with its bright colors. Reebok shoes enhances the experience of any activity.
While the company caters to both genders, mens footwear form the core arena of Reeboks expertise. Ranging from jogging shoes, running shoes, athletic shoes to yoga shoes, the companys main focus is on mens footwear.
The core expertise of the company is on footwear, but the company has diversified into clothing in recent times. Jackets, shorts, t shirts are available for sports activities. The clothing range is very bright and trendy, in keeping with the corporate brand positioning. The clothing range is mainly targeted at the various sports activities, while also meant for a casual wear to nearby stores. As the clothing line is targeted for the sporty activities, the material used in most cases are lycra and are stretchable.
The company has even ventured into accessories, further ingressing into peoples daily lives. It has bags, caps and various other accessories, which can be used in our routine daily lives. Many people are so fond of the brand, that they want it to extend to their other arenas of life as well. Reebok has even ventured into kid wear, with a range of shoes and bags for them. The companys mission is to make everyone fit and healthy.
Corporate Social Responsibility
Though Reebok has a turnover of several billions, it is well grounded in reality. It has not forgotten its duty of a responsible citizen. It has reached its arm to more than 500 nonprofit organizations. It even encourages its employees to be involved in such philanthropic work. The main aim of Reebok foundation is to empower the underprivileged youth and help him economically and socially to stand on his own feet.